Purpose Realty is pleased to create a brand-new source of revenue for our partner organizations! Giving well over 50% of our net profits; Purpose Realty exists predominantly to bless and enable the work of helping others through charities. Our partner organizations are focused on helping others, and being faithful stewards of the resources provided to them. The primary way that Purpose Realty impact continues to grow is through exposure from our charitable partners. As a charity, you have existing loyal donors that LOVE further ways to support your organization; especially ways that don’t cost them anything. Below is the framework for our charitable relationships. Behind the written framework, is a heart to know we’re in this together!
Tier 1 Charities
Purpose Realty is incredibly grateful to have charities committed to striving together in the work of helping others. Our highest level of charitable relationship is established over years of partnering together. These long-term relationships receive the unique and substantial benefit of donations from our full-time brokerage agents.
Purpose Realty is hiring competent, ethical, and philanthropic full-time real estate agents to join the brokerage. Each agent gives a minimum of 15% of their gross commissions on every single real estate transaction to charity through Purpose Realty brokerage fees. At an organizational level, this is greater than 50% of our net profits. In fact, it’s closer to 90% of net profits.
When a client does not come from a charity, Purpose agents get to have a wonderful conversation about their passions helping people. Together they select a charity from the Tier 1 partnerships.
Regardless of tier, any client that hears about Purpose Realty from a Charity will automatically have those donations directed back to that charity.
Tier 1 Charity Requirements
1. Visible landing page on the Charity website.
Tier 1 charities have a page on their website dedicated to Purpose Realty. The page will have an explanation of what Purpose Realty does, a call to action, and an information caption form for interested parties. Purpose Realty will assist with the design, verbiage, and capture form.
2. Incorporation into all Charity electronic newsletters.
Tier 1 charities have a dedicated spot on all outbound charity newsletter templates. These spots may be smaller in size, but create top of mind awareness to charity supporters. The verbiage will have a built-in hyperlink to the charity landing page. Purpose Realty can assist with the design, verbiage, and hyperlinking built into the charity newsletter templates.
3. At least one specific newsletter highlighting Purpose Realty annually.
Tier 1 charities must send at least one dedicated newsletter annually that exclusively highlights Purpose Realty, or where the first item of the newsletter is Purpose Realty. The purpose of the article is to inspire the charity supporters to consider using Purpose Realty, and creating awareness that such a philanthropic entity exists to support the entity they already know and love. Purpose Realty can assist with the design and verbiage of said article.
4. Share each success story.
When a Tier 1 charities receives a donation, it is an exciting time! Purpose Realty clients may consent to having their picture taken beside a large donation cheque to the charity. This is a unique opportunity to highlight a story of how the person or people involved used their real estate need to make a difference through Purpose Realty. These success stories can be shared via social media, electronic, or printed newsletter. Purpose Realty can assist with the design and verbiage of the success story.
5. New Charity Clause
Purpose Realty wishes to respect the established relationships with our existing charities. Each existing Tier 1 Charity has been actively creating awareness for Purpose Realty for over a year. In an effort to not dilute the additional donations to these organizations, we require new charities to demonstrate their engagement for a period of 12 months. New charities are always welcome, as we believe there is no limit to the size of the pie we can create together.
Disclaimer: Our desire is to work with each charity to accomplish a Tier 1 status with Purpose Realty. If any of the above requirements do not fit within the parameters of your charity, please let us know and we can explore other options that will generate further awareness of this unique opportunity with Purpose Realty.
To apply, contact firstname.lastname@example.org .
Other Significant Ways to Create Awareness
Share with your sphere of influence – word of mouth is still the most powerful tool in the real estate world.
Offer reminders of your partnership with Purpose Realty at organizational meetings to ensure everyone within the organization is aware of this opportunity.
Add a Purpose Realty caption to all outbound charity email signatures – This one item is the easiest thing that can be done to create awareness. Create it, Set it, and Forget it!
Ex) “Purpose Realty is committed to donating to us over 50% of their net profits! Please help us by considering Purpose Realty for all your Real Estate needs!”
Regularly share on social media
Share with your staff to create brand ambassadors
Share at live donor events – And invite us to setup a booth!
Take a portion of Purpose Realty donation proceeds and reinvest into marketing efforts – social media, swag give-a-ways, fridge magnets, calendars, etc.
Identify the existing real estate agents in your donor base. These are the agents that Purpose Realty would like to hire full time. This also creates a formal way to promote and support those existing agents.
Tier 2 Charities
Any client that hears about Purpose Realty from a Tier 2 Charity will automatically have those donations directed back to that charity.
Tier 2 charities have not committed to the formal requirements, but wish to engage and receive the benefit of an informal partnership.
Tier 2 Charity Requirements
Our only requirement to be tier 2 approved is that the CEO of Purpose Realty approves the application.
To apply, contact email@example.com .
Purpose Realty's Core Value is Benevolence! We want to Bless you and your organization through our giving. With your help, we can raise significant funds to help further your vision!" We're looking forward to seeing all that we can accomplish as we work together in the years to come!"